Freedom Boat Club launches its new app in EMEA, advancing its digital transformation

Freedom Boat Club, the world’s largest boating club and a brand of Brunswick Corporation, announces the launch of its new mobile app across its current clubs and locations in the EMEA region, underscoring the company’s ongoing investment in its international markets and its digital transformation journey.

The new app has been designed to provide members with a seamless, premium experience, redefining how they interact with Freedom Boat Club, from booking to boating.

Available in English, French, and Spanish, the app reflects Freedom Boat Club’s commitment to accessibility and inclusion across the diverse markets it serves. The launch in EMEA marks a key milestone in the company’s global strategy to build a unified, intuitive digital platform and lays the groundwork for a broader roadmap of technological advancements that will be rolled out to members worldwide.

“The launch of our mobile app in the EMEA markets is a significant step in how we serve our members in this region,” said Arturo Gutiérrez, General Manager of Freedom Boat Club EMEA. “By making the app available in French and Spanish, in addition to English, we ensure that more members can engage with the platform in the language they are most comfortable with, and this is just the beginning. We are committed to continuing to invest in technology that makes the Freedom Boat Club experience more accessible, intuitive, and connected for every member.”

The Freedom Boat Club app offers members an intuitive, streamlined booking process, along with real-time visibility of boat availability at their home club and other locations. With just a few taps, members can browse, book, and manage their boating experiences—all from their mobile device.

Key features include an optimized booking process, enhanced availability information, and access to reciprocal reservations, among others.

“The introduction of the app in EMEA reflects our commitment to elevating the member experience globally,” said Cecil Cohn, President of the Freedom Boat Club Network. “This launch is more than a new feature; it’s a foundation. We are investing in the technological infrastructure that will enable us to deliver increasingly advanced digital experiences to our members, no matter where in the world they choose to boat.”

The Freedom Boat Club app is now available for download on iOS and Android devices.