ANEN promotes the digitalization of the nautical sector with a new data analysis tool

This new tool turns official nautical sector data into strategic information for business decision-making.

The Spanish National Association of Nautical Companies (ANEN) has launched ANEN NAUTIC INTELLIGENCE, an innovative digital market intelligence platform designed to provide companies in the nautical sector with access to strategic information based on official data, updated monthly and available for real-time consultation.

With this initiative, ANEN takes another step forward in its commitment to digital transformation and the professionalization of the sector, offering its member companies an advanced tool to analyze the evolution of the Spanish nautical market and anticipate key business trends.

ANEN NAUTIC INTELLIGENCE centralizes and analyzes statistical information on the Spanish nautical market based on official vessel registration data provided by the Directorate General of the Merchant Marine, incorporating monthly updates and advanced visualization and analysis tools.

The platform includes interactive dashboards, analysis of new and pre-owned vessel registrations, rankings by brands and shipyards, trends by provinces and autonomous communities, as well as various indicators that allow users to interpret market behavior in an agile and precise way.

In addition, it integrates an artificial intelligence assistant that facilitates the generation and export of customized reports, optimizing data analysis and decision-making.

The tool has been designed for CEOs, executive teams, sales managers, and industry professionals who need to identify trends, detect business opportunities, plan commercial strategies, and access reliable and objective information to improve their competitiveness.

Available at www.anennauticintelligence.es, the platform offers access via exclusive subscription for ANEN member companies.

To improve user experience, ANEN has also made available a tutorial video explaining how the platform works and its main features: VIDEO TUTORIAL | ANEN NAUTIC INTELLIGENCE.

“With ANEN NAUTIC INTELLIGENCE, we are putting a high-value tool in the hands of member companies to better understand market behavior and turn data into a competitive advantage. Information is today an essential asset to anticipate, plan, and grow,” highlights Jordi Carrasco, Director General of ANEN.