The mayor, Jaime Martínez Llabrés, presided over the presentation on Friday, highlighting the city’s commitment to an initiative that strengthens social cohesion and supports those most in need.
DID YOU LIKE THIS CONTENT? WELL... YOU HAVE ALL OF OUR FULL PROGRAMS HERE!The Palma City Hall plenary chamber hosted the presentation on Friday, 13 February, of the Magic Line Sant Joan de Déu charity walk, which will take place on 19 April in Palma and celebrates its tenth edition this year.
The event was chaired by Palma’s mayor, Jaime Martínez Llabrés, and attended by the managing director of Hospital Sant Joan de Déu Palma–Inca, Jaume Morell, the organising entity, as well as the director of Solidarity and the Sant Joan de Déu Social Services Foundation in Mallorca, Inmaculada Iglesias.
During his speech, the mayor said: “It is a source of pride that Palma is one of the host cities of this solidarity route, which reflects citizens’ commitment to an initiative aimed at helping, supporting and creating opportunities for people in vulnerable situations.”
The Magic Line is a non-competitive charity walk organised in teams to raise funds for social and healthcare projects.
Participants set a fundraising target and carry out solidarity initiatives in the months leading up to the event to achieve it, helping finance projects focused on supporting homeless people, social assistance, aid for vulnerable families, complementary therapies, social inclusion and community work in neighbourhoods.
In this regard, the mayor highlighted the initiative’s tangible impact, noting that “Magic Line is a walk with a very concrete impact, as 100% of the funds raised are allocated to financing social and healthcare projects.”
He also recalled that, in the last edition held in Mallorca, €35,899 were allocated to projects promoted by Sant Joan de Déu and social organisations, “directly contributing to strengthening social and territorial cohesion and improving the quality of life of many people.”
The 2026 edition will feature three participation formats designed to make the event accessible to all: a 6-kilometre route starting from Hospital Sant Joan de Déu Palma–Inca and following a flat seafront course; a 3-kilometre accessible route starting from Es Portitxol with no elevation changes; and an adaptive sailing maritime route.
Martínez Llabrés also highlighted the key role of Sant Joan de Déu, describing it as “a benchmark institution with a solid track record and a people-centred model based on proximity and support.”
The mayor also expressed special thanks to volunteers, organisations and participants, noting that initiatives such as Magic Line “channel civic solidarity towards projects with real impact,” and added that “only through joint work between public administrations and social organisations can we move towards a fairer, more cohesive and inclusive city.”
Finally, he encouraged all citizens to take part in the initiative, stating that “participating in the Magic Line is a simple yet meaningful way to help improve many people’s lives,” and expressed confidence that this new edition “will once again be a success in terms of participation and solidarity.”
Also attending the presentation were the deputy mayor and councillor for Social Services, Lourdes Roca, along with representatives from various organisations, institutions and partner companies. These included Elena Esteban Ramis, Director General of Public Health; Marina Fiscaletti, Director General of Social Welfare; María Magdalena García, president of IMAS; Diego Riera, Head of Social Action at CaixaBank; Margarita Bujosa, HR Director of the Balearic Health Service; Joan Marc Rigo, manager of Club Nàutic Cala Gamba; as well as Captain Antonio Mateo Jerónimo and Captain Manuel Martínez Palomo.